Google Keyword Planner

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It's a free keyword research tool that shows 12 months historical search trends. Can analyze a page or site for automatically recommending keywords. Largest user base with extensive data. Gives good cost estimation, competition level and suggestions on negative keywords. Easy to export to XLS.
It's integrated into the AdWrods System, so the results might be biased towards higher priced terms. The cost estimates are rough.

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