Google Keyword Planner

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Highlight: 
It's a free keyword research tool that shows 12 months historical search trends. Can analyze a page or site for automatically recommending keywords. Largest user base with extensive data. Gives good cost estimation, competition level and suggestions on negative keywords. Easy to export to XLS.
Downside: 
It's integrated into the AdWrods System, so the results might be biased towards higher priced terms. The cost estimates are rough.
Pricing: 
Free.

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