Top Analytics Tools & Websites

Rule of thumb: Turn your analytics report into actionable insights.

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Web analytics tools allow you to monitor site performance details such as how many people visite the site, how many of those visitors are return visitors, how they come to the site (organic search, paid search, referral, direct or some other channel), what links they click on and on which page they exit the site. Basic web analytics reports give you traffic summaries on page level or site level. Advanced web analytics can help you discover areas for design improvement and better business results. Effectively using web analytics tools comes down to generating custom reports that tailor to your specific audience and website.

 

To get started with using web analytics to drive business results, first you need to set up a web analytics account. Start with free tools and give yourself some time to catch up with the interface and various types of reports. Establish KPI (key performance indicator) to quantitatively measure the performance of your website. You can then create reports and improve your website performance based on what you learn from the reports. The list below offers you some of the best tools to help you set up, manage analytics on your website. If you website has high traffic volume, you might want to find web analytics agencies and consultants who can provide more in-depth analysis on your web analytics data and help you learn more about how you can optimize the user experience for all the different segments.

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Hightlight:Built for eCommerce. Recommended for eCommerce...

Downside:Limited flexibility. Might need to purchase...

Pricing:Now owned by IBM. Custom quote.

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Hightlight:Easy to deploy and easy to use. Data are fairly...

Downside:Features are limited. Do not provide much...

Pricing:Free for sites with up to 5 million page views per month.

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Hightlight:The earliest web analytics tool. Can be purchased...

Downside:Might need to catch up with other tools on new...

Pricing:Custom quote.

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Hightlight:Enterprise analytics tool. Extremely powerful and...

Downside:High complexity that might have a steep learning...

Pricing:Custom quote.

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Hightlight:IBM's analytics platform. Advanced data...

Downside:Not recommended for small and medium sized...

Pricing:Custom quote.