Top Display & Rich Media Tools & Websites

Rule of thumb: Your ads are more effective when they are shown to the right people.

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Display ads are like billboard ads on the Internet. Having more people seeing your ads doesn’t guarantee a better ROI. The key is to make sure that the ads are shown to the right people. Luckily most display ads network has advanced behavioral targeting technology that allows you to control when, where and whom you want to show your ads to. If your ads are placed on web properties where you target buyers are most likely to hang out when they are consuming relevant content, it’s more likely they are interested to click on your ads and visit your site.

 

The list below summaries industry leading display ads networks where you can run your campaign. You can also find tools to help you manage and monitor your display performance. Most advertising networks offer various ad formats such as banners, skyscrapers, leaderboards, interstitial, pop-under and floating ads in both rich media and text/URL formats.

 

Display ads usually follow a few standard size options, with 300x250 being the most commonly used. The display ads usually have a button or link that customers can easily take action on (Call to Action), such as “view promotion details” or “buy now”.  Getting people’s attention is useful, but the true value you can deliver is what ultimately get people to buy. You can never put too much emphasis on refining your messaging so that your customers can see your value right away when they see your ads.

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Hightlight:Publishers with more than 10,000 unique visitors...

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Pricing:Depends on your advertising budget.

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Hightlight:Google's ad network platform. Its ad planner...

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Pricing:Depends on your advertising budget.

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Hightlight:Publishers with more than 3000 unique visitors/...

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Pricing:Depends on your advertising budget.

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Hightlight:Publishers with more than 10,000 unique visitors...

Downside:

Pricing:Depends on your advertising budget.

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Hightlight:Only publishers with more than 50,000 unique...

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Pricing:Depends on your advertising budget.