Top SEO Tools & Websites

Rule of thumb: Relevant and useful content helps drive traffic to your website.

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Search Engine Optimization (SEO) is a set of techniques and practices that improve your website’s visibility to search engines, primarily Google and Bing. The more visible your website is to major search engines, the more likely visitors will see your website in search results, therefore you’ll see more visitors to your website. SEO practices can be categorized into two groups: on-page SEO and off-page SEO.

 

On-page SEO techniques involve writing website content that is relevant to the keywords people are using to search, editing html code to allow search engines to index and understand the content on the website. Commonly used practices include optimizing meta data (title tags, meta descriptions, heading tags, alt tags, etc.), incorporating selective keywords in the content copy, using structured and well-formatted URL, and etc. Off-page SEO techniques usually involve link building so that more reputable websites point to your website. As a general rule, using SEO best practices and developing good and useful content to your website visitors is always a better approach than trying to manipulating search engines and using black hat techniques. Unethnical practices might help you reach good ranking quickly, but are  also very likely to get your site penalized in the long run.

Improving the SEO quality of your website is directly tied to your online revenue, so it’s worth your time and effort to at least get the basics right and make ongoing SEO investment to your site to make sure your site ranks well in organic search results. The list below offers various tools to help you with your SEO effort, including site audit, researching and defining keywords, link building, and etc.

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Hightlight:Enterprise level SEO and campaign management...

Downside:Relatively pricier. Might be too big for small to...

Pricing:Free subscription available. SME ($169/mo); Pro ($499/mo); Pro + ($839/mo). 30-day free trial.

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Average: 5 (1 vote)

Hightlight:Used to be the data provider for Raventools....

Downside:No additional features besides the ranking report.

Pricing:Plus ($49/mo); Pro ($99/mo); Pro Plus ($225/mo); Enterprise ($450). Free 30-day trial.

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Hightlight:Easy to use optimization tools and hand holding...

Downside:Not as advanced as other all-in-one SEO tools.

Pricing:Do it yourself package ($19.99/mo). Also offers service packages.

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Hightlight:Designed by an SEO agency who knows about SEO...

Downside:No longer has the keyword ranking report feature...

Pricing:Pro ($99/mo); Agency ($249/mo); 30-day free trial.

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Hightlight:Features include monitoring rankings & link...

Downside:Keyword ranking report only comes once a week.

Pricing:Standard ($99/mo); Medium ($149/mo); Large ($249/mo); Premium ($599/mo)