Top Email Marketing Tools & Websites

Rule of thumb: Treat every single email address as a loyal customer.  

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From the traffic perspective, email marketing is useful in creating a steady stream of repeating visitors. Exclusive promotions and coupons to your email customers can be extremely effective in getting them back to your site. Send your emails on an acceptable regular basis so that you are always on the radar. To get your email program running, the first and foremost thing you need to do is to implement an email retention system on your website and start building your customer database from day one. You might want to make sure your email opt-in form is easy to find and easy to use. You can try creating special offers such as free downloads or coupons in exchange for an email address. Once you have built your customer database, you can continually market to them and keep them coming back in the future.

Getting your customers’ email address is only the starting point of a successful email marketing program. A robust email marketing tool allows you to create branded email template without design and development resource. You’ll also be able to segment your audience and send offers and promotions that are directly targeted at specific customer lists. 

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2.9
Average: 2.9 (1 vote)

Hightlight:Mailup provides good integration with WordPress,...

Downside:Their pricing model is not as transparent or...

Pricing:$45/mo for up to 4,000 subscribers. $115.10/mo for up to 20,000 subscribers. Custom quote for larger lists.

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Hightlight:Recommended for heavy hitters with huge lists....

Downside:Relatively more expensive for smaller lists....

Pricing:$19/mo for up to 500 subscribers. The price increase as the subscription number grows. First month is only $1.

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Hightlight:Recommended for startups and small businesses who...

Downside:Fewer design templates than Aweber. Autoresponder...

Pricing:Free for up to 2000 subscribers and up to 12,000 emails per month. To send unlimited emails, $10/mo for up to 500 subscribers. The price increases as the subscription number grows.

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Hightlight:Recommended for designers who need lots of...

Downside:Long and in-depth spam checking procedures to...

Pricing:$9/mo for up to 500 subscribers and up to 2500 emails per month. The price increases as the subscription number and email number grow.

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Hightlight:Many advanced features such as spam testing and...

Downside:Interface might be complicated for new marketers.

Pricing:$14/mo for up to 500 subscribers. $29/mo for up to 2,500 subscribers. $47/mo for up to 5,000 subscribers. The price increases as the subscription number grows.