Top Marketing Automation Tools & Websites

Rule of thumb: In-depth understanding of your sales cycle ensures the success of your marketing automation program.

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Marketing automation is a lot more powerful than email marketing. Essentially marketing automation builds a highly structured sale process on top of an email campaign platform. It helps marketing professionals manage and nurture leads with different “warmth” level. Whether a lead is “warm” is defined by how sales ready they are. Generally speaking, the more complicated your product or service is, the longer your sales cycle is, and thus the more likely you’ll need a marketing automation tool to help you. It’s more often used in B2B than B2C because of the complexity nature of B2B sales process.

 

Marketing automation covers a wide range of terms, for instance, demand generation, lead management, lead scoring, lead nurturing, campaign analysis, lead qualification and etc. Basic functions of a marketing automation tool includes managing marketing campaigns and customer data. Your prospects are scored based on their activities on your web properties (website, mobile site, mobile app, social pages, blogging site, forum, landing pages, microsite, and etc.), and then presented with campaign messaging via email or social channels. However the tool itself doesn’t guarantee success. A successful marketing automation program relies on in-depth understanding of your sales cycle and your customer behavior. Knowing when to get in touch with your prospects and how to talk to them is what makes the tool powerful. 

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Hightlight:Unique and strong event marketing features....

Downside:SalesFusion is a small business and lightly...

Pricing:Professional edition ($750/mo); Enterprise edition ($1800/mo); Ultimate edition ($3000/mo)

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Hightlight:Marketo provides marketing automation core...

Downside:Relatively more expensive for smaller businesses....

Pricing:B2B ($1195/mo); B2C ($2995/mo); Enterprise (custom quote).

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Hightlight:Unlimited users, pageviews and email on all...

Downside:Weak integration with Salesforce. Users need to...

Pricing:Starter ($350/mo); Best deal ($595/mo); Larger Groups ($895/mo); Premium ($1495/mo). Free trial available.

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Hightlight:All-in-one marketing automation and sales...

Downside:Mobile access is limited. No social tools....

Pricing:Essentials ($199/mo); Deluxe sales ($299/mo); Deluxe ecommerce ($299/mo); Complete ($379/mo)

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Hightlight:OfficeAutopilot is the flagship product of...

Downside:do not have the visual design capabilities of the...

Pricing:Pro ($297/mo); Team ($597/mo)