Shopify

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Overview: 
Shopify provides you with an ecommerce website, an easy to use administration area, and secure hosting - everything you need to sell your products online. Start by choosing from over 100 ecommerce templates in the Shopify Theme Store. Customize your site's design: Upload a logo, change colors, fonts and more. You have full control of your website design, HTML & CSS. In your store administration area you can add new inventory, organize your products into collections, create blog posts, manage content pages and more. You can sell virtually anything using Shopify, from physical goods like jewelry or tshirts, to services like yoga courses, to digital downloads like ebooks. Shopify takes all the hassle out of accepting credit card payments online. We integrate with over 50 payment gateways including PayPal. Shopify hosts your website for you. We are PCI Compliant and provide a free SSL certificate.
Highlight: 
Easy to set up online store. No coding experience required. Templates are easy to use. Good support and competitive pricing. Supports payment processing via PayPal, Google Checkout and major credit cart. Mobile friendly. Additional transaction fee might apply.
Downside: 
Template customization is limited. HTML and CSS tweaks are allowed but not flexible with their own programming language (Liquid). Limited template selections. Only sells to US. One big drawback of Shopify stores is how Google Analytics tracking is handled. The way Shopify implements GA code gives visitors a new cookie once they hit the shopping cart at cart.shopify.com. Basically users who proceed to pay will be viewed as new visitors instead of carrying their existing cookie. This might make it hard to track down conversion and traffic source in regards to sales.
Pricing: 
Starter ($14/mo); Basic ($29/mo); Professional ($79/mo); Unlimited ($179/mo). 14-day free trial.

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