Owned by Salesforce. Provides marketing automation core functions such as email marketing, Landing pages, Lead management, CRM integration, Social marketing, Analytics and Reporting. The software has advanced micro-level web analytics that allows you to capture all relevant prospect activities, both online and offline, and help you determine who is showing the most buying signals. Powerful segmentation tools, clean UI, and a wide range of features. More affordable than other comparable software such as Eloqua.
Can't filter leads by emails. Lack of real advanced logic. More robust filtering requires foresight and good planning. Not a strong social marketing tool. Lead sourcing is limited. Only basic lead nurturing function is offered.
Base pricing are: Professional ($1000/mo); Enterprise ($2000/mo); Ultimate ($3000/mo)